From creative concept to on-site execution, this interactive tour was conceived to communicate agency rebrand and all steps on agency new work-method.

Made through custom video projections and four interactive modules, the tour includes a sequence of motion graphics, information from the analysis process, image galleries explaining inspirational and creative steps, resulting on campaign proposals. Modules were also enhanced with the interaction of a presenter, complementing information to attendees. Users were invited to modify venue lighting through a custom color palette from an interactive module, creating environmental sensations depending on color temperature. Those interactions as other ones were recorded in a web server tracking system, so we can later generate and show statistics from attendees preferences and choices in realtime on one interactive module.

 

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